Sales and Marketing OS for Africa
Revolutionize the way you manage sales with Laddar
The Sales Infrastructure platform built for how Africa sells





Customer Data Platform
Unlock Explosive Sales Growth
Explore our diverse industry solutions, meticulously crafted to meet the unique demands.
Boost your startup’s sales with Laddar! Recruit top agents, track performance, automate incentives, and onboard customers—all in one platform. With API integration, scale faster and grow smarter. Get started today!
Scale faster with Laddar! Streamline KYC, API integration, and instant fulfillment to power customer acquisition. Ideal for Mid to large corporates across industries. Automate compliance and drive growth—start today!
Transform activations with Laddar! Track agents, automate incentives, onboard customers instantly, and integrate via API for fast fulfillment. Boost efficiency and growth—get started today!
Sales
Customer Satisfaction
Sales growth
Cost Savings
Sales Management
Drive more sales,
analyze performance
From campaigns to conversions, our dashboard and agent app power every step of your sales journey.
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Flexible Campaigns
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Real-Time Sales Insights
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Revenue Assurance
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Multiple Payment Options
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Customer Management
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Attendance & Check-in


Team Management
Up team performance by 30%
Empower your sales team with one platform—built for Africa—to boost productivity, track activity, cut fraud, and scale faster.
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Recruitment & Onboarding
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Performance Tracking
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Automated Sales Commissions
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Sales Targets & Incentive Management
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In-Field Team Communication
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Sales Team Training
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Offline Functionality
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Allowance & Benefits Management
Seamless Tool Integration
Integrate effortlessly with your favorite tools
Integrate smarter with Laddar—connect your systems for real-time fulfilment and seamless automation. Scale faster today!
Data Collection
Data collection; but on a whole new level.
Laddar's no-code form builder is designed for real-world data needs; from simple surveys to advanced information gathering exercises.
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Easy Form Builder
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Offline Mode
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30+ Fields
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Real-Time Insights
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Advanced Data Validation
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API Integration

Customer Testimonials
Hear from our satisfied customers
The best way to showcase our commitment is through the experiences and stories of those who have partnered with us.
Laddar is a remarkable company with a platform designed to help both individuals and partners generate income while expanding their reach to a broader customer base. By partnering with Laddar, you tap into a network that opens doors to new opportunities, enabling you to explore markets beyond your current reach.

Ibinye Adigwe
Partnership Manager Turaco
Increase in ad awareness in the first month
Their dedicated sales agents have been instrumental in driving sales and expanding our customer base. The platform's seamless integration and supportive team have made it easy for us to focus on growing our business. We highly recommend Laddar to entrepreneurs and other businesses looking to boost their sales

Diana Obaseki-Eze
COO of GaraMart Limited
New followers in the last 4 months
This software allowed us to increase our lead generation, leading to a rise in conversions.

Brendan Buck
Marketing Manager
Increase in paid bookings vs last year
Micro-Learning
Train at Scale with Micro-Learning
Create custom bite-sized courses, assess and certify your team in real time—all in one platform, from onboarding to upskilling.
Create and deploy custom training for your sales team with Laddar—videos, PDFs, and more to fit your onboarding and upskilling needs.
Test as they learn. Laddar’s quizzes and assessments reveal skill gaps instantly, so you can support your team when it counts.
Track team progress with built-in analytics—see who’s learning, performing, and who needs support.
Reward training with Laddar certifications—boost credibility, confidence, and consistent performance.


Flexible Pricing
Flexible pricing plans. Any scale.
From solo users to growing teams, we have a plan for you.
Standard Plan
Just building your sales team, this plan is perfect for you; pay per extra agent/sale/message. Includes robust reporting, API, KYC, updates, 99.9% uptime
Pro-Plan
Scaling your sale team to 100+ agents/month (capped). Includes robust reporting, API, KYC, updates, 99.9% uptime. Incentive management & open APIs
Enterprise
Get everything in Pro + negotiable Licence and sales fees, Laddar intelligence, multi-channel comms (SMS, WhatsApp, Email), advanced auth (SAML, SCIM, 2FA), audit log/API, robust reporting & API support. Minimum agent licence requirement 2000
On the Go
Just building your sales team, this plan is perfect for you; pay per extra agent/sale/message. Includes robust reporting, API, KYC, updates, 99.9% uptime
Professional
Scaling your sales team to 100+ agents/month (capped). Pay per sale/message. Includes robust reporting, API, KYC, updates, 99.9% uptime. Incentive management & open APIs
Enterprise
Get everything in Pro + negotiable Licence and sales fees, Laddar intelligence, multi-channel comms (SMS, WhatsApp, Email), advanced auth (SAML, SCIM, 2FA), audit log/API, robust reporting & API support. Minimum agent licence requirement 2000
Latest News
Resources and Updates
Explore insightful content that keeps you ahead of the curve to the pulse of what's happening.
Sales Enablement 2.0: The Rise of Micro-Learning and Personalized Training
In today’s rapidly evolving business landscape, the traditional methods of sales training and enablement are becoming increasingly inadequate. Sales teams are under constant pressure to keep up with new technologies, products, and market dynamics. As a result, companies are rethinking their approaches to sales enablement, embracing innovative…
Motivating Gen Z: Designing Incentives for the Modern Salesperson
Millennials and Gen Z are now the dominant forces in the workforce, and sales is no exception. But motivating these generations requires a shift from the traditional tactics that may have worked for baby boomers. Forget the corner office and the hefty bonus check – today’s salespeople…
The Future of Sales: Predictions for a Transformed Landscape
by Atoyebi Oyelere The Future of Sales: Predictions for a Transformed Landscape The sales landscape is undergoing a dramatic shift, driven by technological advancements and evolving customer behaviour. Despite growing e-commerce adoption, increasing costs of distribution, and forex volatility amidst other external impactors, here are some key…
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