Trade and Modern marketing in one place.

Achieve high-performing promos, reward consumers and incentivise your wholesalers, distributors and retailers, with every participant and reward tracked on one platform.

Book a Demo Explore the Products
Modern Trade Marketing
Live
Promotions
Display & Win
Product Sampling
Spin & Win
Predict & Win
Loyalty Promos
Bill back Promos
Participants
12,480
Rewards issued
3,215
Active retailers
486
Claims reviewed
214
Participation this week
Display & Win
Product Sampling
Spin & Win
Loyalty Promos
Predict & Win
Bill back Promos

One Platform

One platform, multiple promotions

Run one promotion or combine several to support your marketing campaigns, with activity managed on a single platform and campaign records brought together for reporting.

A field agent photographing a branded Display & Win shelf in a supermarket

For retailers · Shelf visibility

Display & Win

Reward retailers for getting your products seen.

Incentivise retailers to purchase, display and maintain your products, with field teams capturing structured evidence.

  • Capture photo evidence of displays
  • Record geo-tagged field visits
  • Track outlet participation and compliance
  • Review evidence against campaign requirements
Ask about Display & Win →
A promoter handing a product sample to a shopper at an in-store stand

For field teams · Product trial

Product Sampling

Turn product trials into trackable campaign activity.

Manage sampling across outlets, capture consumer feedback and see how activity varies by location.

  • Track samples distributed by outlet
  • Collect consumer feedback
  • Capture photo evidence of field activity
  • Organise records for performance review
Ask about Product Sampling →
A shopper playing Spin & Win on her phone beside a prize wheel in a mall

For consumers · Launches and events

Spin & Win

Make every interaction an opportunity to engage.

Turn a launch, retail activation or event into an instant-win experience consumers join from their phones.

  • Configure prizes and winning probabilities
  • Set participation limits and rules
  • Check prize availability before awarding
  • Link activity to outlets
Ask about Spin & Win →
People entering predictions on their phones at an outdoor Predict & Win stand

For consumers · Repeat engagement

Predict & Win

Keep your audience coming back.

Run prediction challenges, such as match scores, with set windows and prizes for the winners.

  • Set questions and prediction windows
  • Attach prizes to each question
  • Allow one submission per participant
  • Record predictions and outcomes
Ask about Predict & Win →
A shopper scanning a product with her phone to earn loyalty points

For consumers · Repeat purchase

Consumer Loyalty Promos

Give customers a reason to come back.

Encourage repeat purchases by letting consumers scan products or receipts to earn points with your brand.

  • Reward eligible product or receipt scans
  • Configure brand-specific points
  • Track participation and points activity
  • Support repeat-purchase campaigns
Ask about Loyalty Promos →
A Laddar agent reviewing a promotion claim on a tablet with a shop owner

For trade partners · Trade spend

Bill back Promos

Pay trade partners for the promotions they run.

Reimburse wholesalers, distributors and retailers for agreed promotional activity, with claims tracked against evidence.

  • Set agreed promotional terms
  • Track partner participation
  • Review claims against evidence
  • Keep trade spend on record
Ask about Bill back Promos →

One platform. Complete control.

Bring promotion activity, reward controls and engagement together instead of managing each in isolation.

See it in action ↓

How it works

From setup to reporting, for every promotion.

The same simple flow, whichever promotion you run.

  1. Step one

    Configure your promotion

    Set the rules, rewards, participants and limits.

  2. Step two

    Share it

    Use QR codes, customisable links or your field agents.

  3. Step three

    Let participants take part

    Consumers and trade partners join on any device.

  4. Step four

    Validate the reward

    Eligibility and reward availability are checked first.

  5. Step five

    Review the results

    Follow participation and rewards in real-time reports.

Every promotion should deliver more than participation

Turn marketing promotions into measurable outcomes.

Paper entries and estimates make promotions hard to control and harder to measure. Laddar brings reward controls, participation and reporting together.

Keep budgeting under control

Set reward rules, limits and availability before your promotion goes live.

Know what happened

Track participation, measure engagement and access real-time reports and insights.

Make participation simple

Simple registration using QR codes or customisable links, on any device.

Strengthen brand relationships

Send follow-up communications to opted-in participants and build lasting brand loyalty.

Your campaign. Your rules.

Configure every promotion around your objectives.

Rewards and winning probabilities

Participation limits

Reward availability

Activation and pause controls

Participant access rules

Flexible rewards. Controlled distribution.

Combine reward types in a single promo. Delight your audience with a variety of controlled prizes.

Cash

Airtime

Vouchers

Brand rewards

Live reward inventory

CashAvailable
AirtimeAvailable
VouchersAvailable
Brand rewardExhausted, not allocated

Illustration. When a reward runs out, it is marked unavailable and is not allocated.

Real product screens

See what your team sees, and what participants see.

Every promotion pairs a brand dashboard with a simple mobile view for consumers or field agents.

Track retailer participation on the dashboard while field agents onboard and visit outlets.

Display & Win dashboard with registered retailers, visits, points and a retailer heat map
Brand dashboard: registered and active retailers, visits, points and a retailer heat map
Field agent app for Display & Win
Field agent app: onboard and visit retailers

Screens from the live Laddar platform. Names and company details are blurred.

Built for the teams behind every campaign

Brands

Brands, trade and commercial marketing teams

Engage consumers, incentivise retailers, wholesalers and distributors, and see how every campaign performs across your value chain.

  • Run promotions with rewards under control
  • See which outlets, partners and regions deliver
  • Report with real-time records, not estimates

Agencies

Activation and experiential agencies

Run campaigns for several brands from one platform and show every client exactly what was delivered.

  • Prove execution with photo and geo-tagged evidence
  • Track field teams live across locations
  • Share structured campaign reports with clients

Built for the moments that matter

Product launches

Create interactive experiences that introduce shoppers to a new product.

Retail activations

Connect shopper engagement with outlet-level activity and execution.

Product sampling

Track distribution, gather feedback and organise evidence from trials.

Customer appreciation

Give customers an engaging way to interact with your brand.

Exhibitions and events

Encourage participation at your stand or activation.

Customer acquisition

Engage new audiences and invite them to opt in to future communications.

Customer retention

Support repeat engagement with loyalty mechanics and rewards.

Your next promotion deserves better visibility.

Whether you are planning a product launch, consumer promos, retail activations or a nationwide sampling campaign, Laddar helps you structure the experience, manage rewards and track campaign activity.

In your demo, you will:

  • See a live promotion set up for your brand or agency
  • Explore the reward controls and participation rules
  • Understand the reporting your team will receive

Tell us about your campaign