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Field execution and data intelligence for Africa

Automate, monitor and track field activities, sales and data collections in real-time.

Team lead view: Laddar dashboard with sales overview, sales trend and sales by location
Agent view: Laddar mobile app with today's visits, sales, samples and displays

Trusted by businesses across Africa

Our clients
ShowmaxShowmax
Fidelity BankFidelity Bank
Celebr8 LyfeCelebr8 Lyfe
TuracoTuraco
GaraMartGaraMart
LASAALASAA
T2 MobileT2 Mobile
Yes CreditYes Credit
SmallSmallSmallSmall
Connect NigeriaConnect Nigeria
AkadaAkada
Boxhouse MarketingBoxhouse Marketing
Voyance AfricaVoyance Africa
Pannecia ConsultingPannecia Consulting
Book Cheap FreightBook Cheap Freight
The field reality

Field teams drive your business, but visibility is still a challenge.

When field activity is managed across spreadsheets, phone calls and disconnected tools, teams lose time, managers lose visibility, and opportunities are missed.

Field representative working in a retail store

Limited real-time visibility?

Field performance remains unclear until reports arrive, which is too late to course-correct, optimize routes, or respond to what is happening on the ground.

See Visit Tracking

Manual reporting and disconnected systems?

Paper-based order taking, spreadsheets, reports and phone calls create data latency, errors and missed revenue opportunities at scale.

See Data Intelligence

Inconsistent field execution?

Thousands of customer and retail touchpoints are difficult to monitor consistently, leading to missed activities, poor execution and lost sales opportunities.

See Field Activations

Inefficient field planning?

Without accurate location, team and activity data, field reps follow inefficient routes and managers struggle to maximize coverage across territories.

See Team Management
Field OS

Product Suite

Run field sales, activations, data intelligence, visits, attendance and field teams from one operating platform.

Field Sales

Onboard customers instantly and complete sales end-to-end. Build and maintain verified customer database. Guarantee revenue assurance for all sales done on the ground.

  • Inventory
  • End-to-End Sales
  • Multi-payment
  • Customer Database
  • Sales Insights
  • SKU Inventory
Field Sales dashboard

Field Activations

Power your field activations and marketing campaigns end-to-end. Get full real-time visibility on what is happening on the ground.

  • Product Sampling
  • Display & Win
  • Product Audits
  • Shelf & Merchandising
  • Product Launch
  • Store Branding
  • Marketing Promotions
  • Data Collection
Field Activations dashboard

Data Intelligence

Carry out market audits, business surveys, customer feedback, SKU performance, product distribution analysis.

Seamlessly perform enumerations, user/business onboarding, KYC/KYB verifications, surveys, customer acquisitions, job orders and much more.

  • Dynamic Data Forms
  • Realtime Submissions
  • Reports & Insights
  • Excel & Infographics
  • Custom Report Dashboards
  • Data Collection
Data Intelligence dashboard

Team Management

Onboard and organise your field teams seamlessly. Group team members by business requirements. Assign roles and restrict capabilities. Easily deploy and re-deploy teams across your business verticals.

  • Team Leads
  • Supervisors
  • Territory Management
  • Team Messaging
  • Performance Tracking
  • Commissions & Incentives
  • Automated Disbursements
  • Micro-learning
Field Team Management dashboard

Visit Tracking

Assign, monitor and track field agent visits to customer locations. Capture relevant information on the stop such as sales orders, customer related information.

  • Geofencing
  • Team Assignments
  • GPS-Verified Visits
  • On-the-Stop Tracking
  • Sales Orders & Records
  • Reports & Insights
Visit Tracking dashboard

Attendance Tracking

Assign Feld teams to locations of interest and ensure that your team shows up at their assigned locations. Track attendance entries and enforce physical presence using accurate bio-metric verifications.

  • Check-In
  • Check-Out
  • Biometric Verification
Agent app check-in screen with location and biometric verification Field Attendance Tracking dashboard
Use Cases

Field operations across industries we serve

From selling products and activating brands to onboarding customers, collecting data and managing distributed teams, Field OS adapts to how work gets done on the ground.

FMCG

Sell more, cover more outlets, execute better

Run route-to-market operations with connected field sales, inventory, visits, merchandising and market intelligence.

  • Field sales and order capture
  • Outlet and customer management
  • SKU availability and inventory tracking
  • Territory coverage and visit execution
  • Real-time sales report and market insights
  • Sales force automation
FMCG field rep presenting a product to a retailer while a colleague records the order on a tablet Sales · Distribution · Retail execution

Pricing built around how you operate

Choose a subscription, or pay only for what you use.

Most popular
Pro
Up to 100 agents
  • Agents Up to 100
  • Full field operations suite
  • Real-time visibility & verification
  • Offline data capture, BVN & NIN
  • Incentives & payment
Talk to sales
Enterprise
No agent limit
  • Agents Unlimited
  • Everything in Pro
  • Scales with your operation
  • Tailored onboarding
Talk to sales
Essential
30 days
  • Records capped at: 2,500
Talk to sales
Most popular
Pro
30 days
  • Records capped at: 7,500
Talk to sales
Scale
30 days
  • Records capped at: 15,000
Talk to sales

All pay-as-you-go plans run for 30 days.

FAQs

We map your operation, configure the platform around it, then deploy your field app. The timeline depends on your team size and workflows, which is what a demo is for.

Yes. Agents can still capture field data with poor internet connection.

No. We look at what you run now and plan the move so your team keeps operating throughout.

Yes. Laddar already runs operations of thousands of agents.

Pricing built to accommodate your operations.

Got more questions? Visit our FAQ page

See the rest of Laddar.

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More on Field OS

Guides and insights on running better field executions.

Want more insights? Read more articles on our blog

See your whole field operation in one place.

Book a demo and we will show how Field OS powers your operations, not a generic tour.

  • A walkthrough built around your team, not a generic tour
  • Straight answers on setup, timelines and local pricing
  • No obligation, no long sales cycle

Book your demo

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