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    How to Build a Sales Team in Nigeria: Practical Tips for Success in Africa’s Largest Market

    August 7, 2025 Kelechi Ekeghe No comments yet

    Building a sales team in Nigeria isn’t just about hiring and training people; it’s about understanding the unique cultural, economic, and digital realities of Africa’s most populous nation. Nigeria’s rapidly evolving business landscape, coupled with its vibrant entrepreneurial culture, presents both opportunities and challenges for building a high-performing sales team. Whether you’re a startup founder, […]

    Sales efficiency
    Blog, Uncategorized

    Customer acquisition cost metrics you must know

    January 11, 2024 god_mode No comments yet

    When it comes to lean startups, measuring and optimizing customer acquisition cost (CAC) is crucial for survival and growth. Here’s a deep dive into key metrics and strategies for efficient customer acquisition: Essential Metrics: Lean Startup Strategies for Lowering CAC: Remember: By implementing these strategies and tracking the key metrics, you can optimize your customer […]

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