Ask most sales leaders why their field agents leave and you will hear the same answers: pay, competition, the hard nature of the work. Ask them about accountability tools and many will tell you those make retention worse. Agents resist being tracked, the argument goes, so monitoring drives them out. The data in the African […]
Field sales is the engine of African commerce. Across the continent, more than 4.2 million agents sell, collect payments, onboard customers and carry the brand into territories that no digital channel reaches. The average enterprise field team in Nigeria has grown by 34% since 2022, and 71% of companies intend to expand their field teams […]
Your Team Doesn’t Have a Performance Problem. They Have an Enablement Problem. Most leadership teams say the same thing: “We need better execution.”“We need stronger conversions.”“We need more consistent performance.” But the uncomfortable truth is; Your team is not underperforming, your system is. And until you fix the system, you will keep fixing the people. […]
Let’s be honest, sales isn’t easy. For many agents, every day comes with juggling targets, customers, and the pressure to perform. But what if the difference between being an average rep and a top performer wasn’t just about hustle, but about having the right tools? That’s where sales tech comes in. At Laddar Africa, we’ve […]
Building a sales team in Nigeria isn’t just about hiring and training people; it’s about understanding the unique cultural, economic, and digital realities of Africa’s most populous nation. Nigeria’s rapidly evolving business landscape, coupled with its vibrant entrepreneurial culture, presents both opportunities and challenges for building a high-performing sales team. Whether you’re a startup founder, […]
The concept of a multi-brand system has gained traction to manage various brands.
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