Some years the fundamentals of a market hold steady. This is not one of them for African field sales. The African Sales Intelligence Report identifies three forces changing the economics of running a field team in 2026, and each one rewards the operators who move early. One: currency is repricing the tech stack Foreign exchange […]
Ask most sales leaders why their field agents leave and you will hear the same answers: pay, competition, the hard nature of the work. Ask them about accountability tools and many will tell you those make retention worse. Agents resist being tracked, the argument goes, so monitoring drives them out. The data in the African […]
Field sales is the engine of African commerce. Across the continent, more than 4.2 million agents sell, collect payments, onboard customers and carry the brand into territories that no digital channel reaches. The average enterprise field team in Nigeria has grown by 34% since 2022, and 71% of companies intend to expand their field teams […]
Published by Laddar Africa | Voice & Customer Engagement Most African enterprise contact centres are running on one of two systems: a cloud phone system or a traditional office phone system purchased years ago, maintained by an internal team and invoiced in US dollars for equipment that loses value every year. Both work. The question […]
Published by Laddar Africa | Field Operations & Data Strategy Across Africa, thousands of field teams are collecting data with paper forms, Googlesheet, WhatsApp voice notes, outdated software and shared Excel files. At the end of the day, a supervisor compiles the reports. At the end of the week, someone aggregates them into a master […]
By Laddar Africa | July 7, 2026 | 8 min read The meeting starts at 9am. Faruk, Head of Sales Operations, pulls up yesterday’s field activity report. His team of 40 reps across Lagos, Ibadan, and Port Harcourt visited a combined 312 retail outlets. At least, that is what the spreadsheet says. What Faruk cannot […]
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