Africa’s potential as a thriving market is undeniable. With its dynamic economies and rapidly growing consumer base, the continent offers immense opportunities for businesses to flourish. However, traditional sales practices often fall short in this unique context. Economic optimism doubles, yet almost half of CEOs do not believe their businesses will be viable in a […]
Launching a successful career in sales requires a blend of enthusiasm, skill, and strategic planning. Whether you’re a complete beginner or looking to brush up your skills, here are some essential steps to get you started:
An ideal customer profile (ICP) is a detailed description of a company’s most profitable and valuable customers. It helps businesses focus their marketing and sales efforts on the right customers, leading to increased sales, improved customer satisfaction, and reduced marketing costs. Key components of an ICP: Benefits of creating an ICP: Steps to create an […]
Sales efficiency is a crucial metric for businesses to measure and monitor, as it reflects how effectively a sales team converts leads into paying customers and generates revenue. A high sales efficiency indicates that a company is making the most of its resources and achieving its sales goals. Calculating Sales Efficiency Sales efficiency is typically […]
