by Atoyebi Oyelere The Future of Sales: Predictions for a Transformed Landscape The sales landscape is undergoing a dramatic shift, driven by technological advancements and evolving customer behaviour. Despite growing e-commerce adoption, increasing costs of distribution, and forex volatility amidst other external impactors, here are some key predictions for the future of sales: 1. Rise […]
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The subscription economy has fundamentally reshaped the business landscape. Customer relationships are no longer transactional; they are ongoing journeys built on trust, value delivery, and continuous engagement. This shift demands a dramatic overhaul of traditional sales operations, a transformation that Laddar, with its innovative SdaaS model, is uniquely positioned to lead.
A high-performing sales team is crucial for business success in today’s competitive landscape. Here are some effective strategies to elevate your team’s performance and drive significant results:
Social media can be a powerful tool for building an audience, connecting with customers, and even generating income. Here are some tips to help you monetize your social media presence: 1. Define Your Niche and Target Audience: 2. Choose Your Monetization Methods: 3. Build a Strong Following: 4. Optimize Your Profiles for Conversions: 5. Analyze […]
Africa’s potential as a thriving market is undeniable. With its dynamic economies and rapidly growing consumer base, the continent offers immense opportunities for businesses to flourish. However, traditional sales practices often fall short in this unique context. Economic optimism doubles, yet almost half of CEOs do not believe their businesses will be viable in a […]
Launching a successful career in sales requires a blend of enthusiasm, skill, and strategic planning. Whether you’re a complete beginner or looking to brush up your skills, here are some essential steps to get you started:
Referral sales, where existing customers recommend your product or service to others, are a powerful tool for growth. They tap into the trust and credibility established with your base, offering a unique advantage: people are more likely to buy from referrals than cold leads. Here’s why referral sales matter: Building a successful referral program involves: […]
What is an ideal customer profile? 2024 promises to be another exciting year for sales, full of opportunities and challenges. To confidently crush your sales goals, here are some key strategies to implement: Embrace Personalization: Deeply understand your customer: Go beyond demographics and analyze their needs, wants, and pain points. Craft hyper-targeted value propositions: Tailor your message […]
Understanding the Fundamentals of Selling What is Selling? Selling is the process of influencing others to buy goods or services. It is a complex and multifaceted endeavour that requires a blend of knowledge, skills, and personal attributes. Effective salespeople understand the needs and wants of their customers and can communicate the value of their products […]
